Siyaram’s, a leading manufacturer of premium suiting, shirting fabrics, and fashion apparel in India, has announced a major retail expansion. The company is set to open new fast fashion and ethnic clothing stores, aimed at meeting the growing demand for trendy and traditional apparel. This move is part of Siyaram’s broader strategy to enhance direct customer engagement and provide a seamless shopping experience.

Under its new expansion plan, Siyaram’s will launch fast fashion outlets featuring its latest collections under the brand ZECODE, catering to urban shoppers with stylish and affordable clothing. Simultaneously, the ethnic clothing outlets under the brand DEVO will showcase a range of traditional attire that aligns with India’s rich cultural heritage and diverse style preferences.

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This strategic expansion aims to reach Tier I, II, and III cities across the country, with 30 new outlets expected by March 2025. Backed by a ₹50 crore investment, the initiative underscores Siyaram’s confidence in the growing fast fashion and ethnic wear markets.

“Our goal is to deepen our connection with customers while expanding our presence,” said Gaurav Poddar, Executive Director of Siyaram Silk Mills Limited. He emphasized that the new outlets will deliver a high-quality shopping experience, addressing diverse customer needs and driving long-term revenue growth.

With this expansion, Siyaram’s is poised to capture a larger share of India’s dynamic retail landscape, catering to both modern and traditional clothing preferences.