Royal Enfield has launched its first standalone motorcycle assembly plant in Thailand, marking a significant expansion in the Asia Pacific region. Located in Samut Prakan province near Bangkok, the new facility is fully owned and operated by the company and is the sixth CKD (Completely Knocked Down) assembly unit globally.

This state-of-the-art plant is a key part of Royal Enfield’s growth strategy. With a production capacity of over 30,000 units per year, the facility will cater primarily to the growing demand in Thailand, with plans to extend to other parts of the region in a phased manner.

Royal Enfield’s CEO, B Govindarajan, emphasized the company’s commitment to the Asia Pacific market, noting that the plant will play a crucial role in meeting the needs of motorcycle enthusiasts in Thailand and surrounding markets. He highlighted Royal Enfield’s success in various international markets, including the UK, Australia, and Korea, and explained that the Thailand facility will help expand the middleweight motorcycle segment.

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Adding to the excitement, Royal Enfield’s Chief Commercial Officer, Yadvinder Singh Guleria, explained that the strategic intent behind the new plant is to be closer to customers in the region. The plant will also house Royal Enfield’s first-ever Power Train experiential training center in the APAC region, aimed at enhancing skills for dealers and employees.

Since its entry into Thailand, Royal Enfield has seen a growth of more than 150%, and the new plant is set to accelerate this progress. The 57,000 sq ft facility will provide a more flexible and efficient supply chain for customers, ensuring a smoother experience.

Anuj Dua, the Asia Pacific Business Head, highlighted that the diverse topography and culture of Thailand make it an ideal market for Royal Enfield motorcycles. With plans for 2024 and beyond, the company is committed to further expanding its presence in the region.