November 13, 2024: Nazara Technologies Limited, a leader in gaming and sports media, has partnered with the Open Network for Digital Commerce (ONDC) to launch “gCommerce,” an innovative platform that brings e-commerce into the gaming world. This new system will offer Indian game developers fresh revenue streams and help address the longstanding challenge of low in-app purchase rates and limited ad revenues.
The gCommerce platform enables developers to earn commissions through an affiliate revenue-sharing model, where players can make purchases without leaving their game. ONDC’s vast network of sellers provides over ten categories of products, creating a rich, diverse shopping experience embedded within games.
Game Developers Gain More Revenue
Nitish Mittersain, CEO of Nazara, emphasized the potential of this integration: “gCommerce represents a significant step forward in empowering game developers with effective and innovative monetization solutions.”
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Enhancing Gamers’ Experience
ONDC’s CEO, T Koshy, noted that the collaboration showcases the flexibility of the ONDC Network in supporting new industries. “By merging e-commerce with gaming, we’re enhancing value for players, developers, and the entire digital commerce ecosystem,” he said.
Currently in soft launch, gCommerce will become available to game developers starting Q1, FY26, ushering in a new era for gaming monetization in India.
