December 24, 2024 – Gulf Oil Lubricants India Ltd. has announced a strategic partnership with Nayara Energy, India’s largest private fuel retailer. This collaboration will bring Gulf’s full range of automotive lubricants and AdBlue products to over 6,500 Nayara fuel stations nationwide.

Under this three-year contract, Gulf’s premium lubricants for two-wheelers, passenger cars, commercial vehicles, and agricultural machinery will be available, catering to India’s growing highway and urban infrastructure. AdBlue, a diesel exhaust fluid critical for reducing emissions, will also be exclusively sold at Nayara outlets.

Ravi Chawla, Managing Director and CEO of Gulf Oil, expressed enthusiasm about the venture, emphasizing Gulf’s commitment to delivering high-quality automotive products. He highlighted the synergies between the two brands, saying, “This partnership positions Gulf to serve a wide consumer base and strengthens our presence across India’s highways.”

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Nayara Energy’s Chief Marketing Officer, Madhur Taneja, noted, “This tie-up enhances our non-fuel retail offerings, making premium lubricants more accessible to consumers across urban and rural India. Our Quick Lube Change Bays further provide efficient services, adding value for motorists.”

The collaboration aims to tap into India’s booming highway market and the expanding number of commercial and personal vehicles on the road. With marketing activations planned at Nayara stations, the partnership signifies a joint commitment to innovation and quality in automotive retail.