Whirlpool of India Limited (Whirlpool) has entered into a definitive agreement with PG Electroplast Limited (PGEL) to contract manufacture select models of semi-automatic washing machines. This collaboration will see PGEL producing certain SKUs at its Roorkee facility.

This partnership extends PGEL’s existing role as a supplier of Whirlpool-branded air conditioners. Both companies are also exploring potential growth opportunities for future expansion.

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Speaking about the deal, Mr. Narasimhan Eswar, Managing Director of Whirlpool of India Limited, stated, “This collaboration reinforces our commitment to the Government’s ‘Make in India’ initiative. Combining Whirlpool’s innovative designs with PGEL’s manufacturing expertise ensures we deliver superior products at affordable prices.”

Mr. Vikas Gupta, Managing Director (Operations) of PG Electroplast, added, “We are delighted to strengthen our partnership with Whirlpool. Together, we aim to enhance efficiency and set new industry benchmarks.”